{"title":"HAIR + SCALP CARE","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNourish your strands. Care for your scalp. Naturally inspired beauty.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGive your hair and scalp the attention they deserve with Lite It Up's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHair + Scalp Care\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiscover our selection of botanical hair oils, rich hair butters, and versatile moisturizing blends, including Castor Oil, Jamaican Black Castor Oil, and our signature Body + Hair Oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThoughtfully selected to help moisturize, soften, and condition, our hair care essentials make it easy to care for dry-feeling strands, add beautiful shine, and keep your hair feeling smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're moisturizing your scalp, nourishing your ends, or adding a little extra care to your daily routine, our collection brings together simple, naturally inspired products for beautiful hair from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMoisture. Softness. Shine. Naturally beautiful hair.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"edge-growth-serum-w-essential-oils","title":"Edge + Hairline Nourishing Serum","description":"\u003cp\u003e\u003cspan\u003eEdge Growth Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNourish your edges. Care for your hairline. Naturally inspired hair care.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGive your edges a little extra attention with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLite It Up Edge Growth Serum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a botanical oil blend created to nourish and condition the delicate hair around your hairline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur signature formula combines \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCastor Oil, Avocado Oil and Argan Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with the aromatic botanical goodness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLavender, Rosemary and Peppermint Essential Oils\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for a rich, conditioning hair-care experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for targeted application, this nourishing serum helps moisturize dry-feeling edges, soften fragile-feeling strands and add a beautiful, natural-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're caring for your edges, maintaining a protective hairstyle or simply giving your hairline a little extra attention, Edge Growth Serum is a lovely addition to your everyday hair-care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful edges begin with consistent care.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWHY YOU'LL LOVE IT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eA nourishing blend of botanical oils\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps moisturize and condition dry-feeling edges\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLeaves hair feeling softer, smoother and more manageable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds beautiful, natural-looking shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMade with Castor Oil, Avocado Oil and Argan Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInfused with Lavender, Rosemary and Peppermint Essential Oils\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for targeted hairline and edge care\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eA lovely addition to natural hair and protective-style routines\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConvenient 1 oz size for easy application\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHERO INGREDIENTS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA rich, naturally thick botanical oil known for its conditioning properties. It helps coat and moisturize dry-feeling hair strands, leaving them feeling softer and smoother.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAvocado Oil\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA nourishing botanical oil containing naturally occurring fatty acids. Avocado Oil helps soften and condition hair while adding a smooth, silky feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eArgan Oil\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOften called liquid gold, Argan Oil is valued in hair care for its lightweight conditioning qualities. It helps leave hair feeling smooth, manageable and beautifully shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLavender Essential Oil\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA fragrant botanical oil known for its soft, floral and subtly herbal aroma. It adds a gentle aromatic note to our signature blend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRosemary Essential Oil\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its distinctive fresh, herbal fragrance, Rosemary Essential Oil brings an earthy, botanical character to the serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePeppermint Essential Oil\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnown for its crisp, refreshing aroma, Peppermint Essential Oil adds a cool, minty fragrance that complements the herbal notes of lavender and rosemary.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSCENT PROFILE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFresh + Herbal + Minty\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBotanical. Refreshing. Naturally aromatic.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA beautiful combination of fresh rosemary, soft floral lavender and crisp peppermint creates an inviting herbal fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a fresh, botanical aroma that makes caring for your edges a lovely part of your daily hair-care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA little botanical goodness for the hair that frames your face.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBEST FOR\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDry-feeling edges • Hairline care • Natural hair • Curly and coily hair • Protective-style maintenance • Hair conditioning • Adding shine • Everyday hair care\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eApply a few drops of Edge Growth Serum directly to clean edges and along the hairline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsing your fingertips, massage gently to distribute the oil evenly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse a small amount to avoid excess buildup, adding more only as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLite It Up Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Be gentle with your edges! Avoid excessive brushing, pulling and tight hairstyles that place unnecessary tension on the hairline. Consistent, gentle hair care is an important part of maintaining your edges.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIMPORTANT PRECAUTIONS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor external use only.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAvoid contact with eyes and sensitive areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not apply to broken or irritated skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePatch test before first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDiscontinue use if irritation occurs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eKeep out of reach of children.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e2 oz\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCOMPLETE THE ROUTINE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMoisturize. Condition. Care for your edges.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMake Edge Growth Serum part of your Lite It Up hair-care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStart with clean hair and your preferred moisturizing hair-care products, then apply a small amount of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEdge Growth Serum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e along your hairline for targeted conditioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor additional moisture, incorporate your favourite Lite It Up Hair Butter into your routine, focusing on the areas that need conditioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 1:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Start with clean, moisturized hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 2:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Apply Edge Growth Serum along the hairline\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 3:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gently massage and style without excessive tension\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLITE IT UP PRODUCTS • TORONTO, CANADA • EST. 2004\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lite it Up","offers":[{"title":"Default Title","offer_id":32556300861575,"sku":"BO - EDGE","price":12.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/5305\/products\/5_d1ab0710-d7a0-4b63-be0d-b2852647ab0e.png?v=1673640395"},{"product_id":"lite-it-up-shea-coconut-oil-hair-revitalizing-creme","title":"Shea + Coconut Oil Hair Revitalizing Butter","description":"\u003cp\u003e\u003cstrong\u003eShea + Coconut Oil Hair Revitalizing Butter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRich conditioning care with a creamy coconut scent.\u003c\/p\u003e\n\u003cp\u003eGive dry-feeling hair some everyday attention with Lite It Up’s Shea + Coconut Oil Hair Revitalizing Butter. Shea and cocoa butters come together with coconut, castor, jojoba, soursop, batana, avocado and argan oils, plus vitamin E, in a rich blend that helps soften hair and seal in moisture.\u003c\/p\u003e\n\u003cp\u003eSmooth a small amount through your strands to condition dry ends, tame flyaways and add a natural-looking sheen. Its Coconut Crème fragrance brings a softly sweet, tropical touch to your hair care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoftens dry-feeling hair:\u003c\/strong\u003e Helps strands feel smoother and more supple.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHelps seal in moisture:\u003c\/strong\u003e Apply to damp hair or after your water-based leave-in conditioner.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConditions dry ends:\u003c\/strong\u003e Adds softness where hair needs extra attention.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSmooths flyaways:\u003c\/strong\u003e Helps create a neater finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdds shine:\u003c\/strong\u003e Gives dull-looking hair a natural-looking sheen.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile styling companion:\u003c\/strong\u003e Work through sections when preparing twists, braids or everyday styles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreamy coconut scent:\u003c\/strong\u003e Scented with Coconut Crème fragrance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreamy coconut with a soft, sweet finish, Coconut Crème scented\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredient Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eShea and cocoa butters:\u003c\/strong\u003e Provide rich conditioning care to soften hair and help seal in moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCoconut and castor oils:\u003c\/strong\u003e Help coat and condition strands for a smoother feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eJojoba, avocado and argan oils:\u003c\/strong\u003e Complement the blend with softening care and shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoursop and batana oils:\u003c\/strong\u003e Botanical oils that round out the conditioning blend.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin E:\u003c\/strong\u003e An antioxidant ingredient included in the formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm a small amount between your palms. Apply sparingly to damp hair or after your leave-in conditioner, working through sections from mid-lengths to ends. Style as desired.\u003c\/p\u003e\n\u003cp\u003eFor a finishing touch on dry hair, smooth a small amount over flyaways or dry ends. Start with less and add only as needed, especially on finer hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare for Your Hair Butter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse clean, dry hands or a spatula to scoop out the product. Keep water out of the jar and replace the lid tightly after use. Store in a cool, dry place away from direct sunlight and excessive heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e8 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCaution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor external use only. Avoid contact with eyes. Do not apply to broken or irritated skin. Discontinue use if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Lite it Up Products","offers":[{"title":"Default Title","offer_id":37423362834582,"sku":"BB - HAIRBUTTER","price":19.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/5305\/files\/hair_butter_w_lid.png?v=1788981045"},{"product_id":"castor-oil-refined","title":"Unrefined Castor Oil - Hair + Body","description":"\u003cp\u003e\u003cspan\u003eUnrefined Castor Oil - Hair + Body\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRich moisture. Natural shine. Beautifully versatile care.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiscover the natural versatility of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLite It Up Unrefined Castor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a rich botanical oil that brings simple, nourishing care to both your hair and skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnown for its naturally thick consistency and skin-conditioning properties, Unrefined Castor Oil helps moisturize dry-feeling skin, soften hair strands and add beautiful, natural-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor hair, this versatile oil helps condition dry ends, smooth the appearance of flyaways and leave strands feeling softer and more manageable. Its rich texture also makes it a lovely addition to your scalp-care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor skin, Castor Oil provides a conditioning layer of moisture, helping rough, dry-feeling areas feel softer, smoother and more comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFragrance-free and naturally versatile\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Unrefined Castor Oil is a simple addition to your everyday body and hair-care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne oil. Beautiful versatility. Naturally inspired care.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWHY YOU'LL LOVE IT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRich, naturally thick botanical oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps moisturize and soften dry-feeling skin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConditions hair for a softer, smoother feel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds beautiful, natural-looking shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps smooth the appearance of dry, unruly strands\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for conditioning dry hair ends\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eA versatile addition to hair, scalp and body-care routines\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNaturally rich in skin-conditioning fatty acids\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFragrance-free with no added perfume\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for those who prefer simple, multipurpose skincare\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHERO INGREDIENT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eUnrefined Castor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDerived from the seeds of the castor plant (\u003c\/span\u003e\u003cem\u003e\u003cspan\u003eRicinus communis\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e), Castor Oil is a naturally rich botanical oil valued for its moisturizing and conditioning qualities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNaturally abundant in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ericinoleic acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a fatty acid known for its emollient properties, Castor Oil helps coat and condition hair strands while leaving dry-feeling skin feeling soft and smooth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike highly refined varieties, unrefined Castor Oil undergoes less processing and retains its characteristic thick texture and natural aroma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts rich consistency makes it especially useful for targeted moisturizing and conditioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSCENT + TEXTURE PROFILE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFragrance-Free + Naturally Rich\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSimple. Rich. Uncomplicated.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnrefined Castor Oil has a naturally thick, smooth texture and a mild characteristic aroma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith no added fragrance, it's a wonderful choice for those who prefer straightforward hair and skincare without perfume.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBEST FOR\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDry-feeling hair • Scalp moisturizing • Conditioning dry hair ends • Adding natural-looking shine • Dry-feeling skin • Rough elbows and knees • Fragrance-free body care • Everyday hair and skin conditioning\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Hair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWarm a few drops between your palms and gently smooth over your hair, focusing on dry-feeling areas and ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse sparingly, as Castor Oil is naturally thick.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Scalp\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount directly to the scalp and massage gently with your fingertips to distribute the oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Skin\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage a small amount onto clean skin, concentrating on areas that feel particularly dry, such as elbows, knees, hands and feet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor added moisture, apply while skin is slightly damp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLite It Up Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Because Unrefined Castor Oil has a rich, thick consistency, a little goes a long way. For a lighter feel, blend a few drops with your favourite Lite It Up Body + Hair Oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIMPORTANT PRECAUTIONS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor external use only.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAvoid contact with eyes and sensitive areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not apply to broken or irritated skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePatch test before first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDiscontinue use if irritation occurs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eKeep out of reach of children.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e4 oz\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCOMPLETE THE ROUTINE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMoisturize. Condition. Shine.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMake Unrefined Castor Oil part of your everyday Lite It Up hair and body-care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Hair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStart with clean, slightly damp hair. Apply your favourite Lite It Up Hair Butter for conditioning, then smooth a small amount of Unrefined Castor Oil over your ends to help leave strands feeling soft and beautifully nourished.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Body\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBegin with your favourite Lite It Up natural soap, follow with Unrefined Castor Oil on dry-feeling areas, and complete your routine with your favourite Lite It Up Body Butter as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne naturally rich oil for beautifully conditioned hair and skin.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLITE IT UP PRODUCTS • TORONTO, CANADA • EST. 2004\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lite it Up","offers":[{"title":"Default Title","offer_id":42411188617366,"sku":"CASTORUN","price":15.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/5305\/products\/CASTOROILRefinedproductpix.png?v=1673630942"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2299\/5305\/collections\/Natural_Haircare_Ritual_Still_Life.png?v=1792957671","url":"https:\/\/liteitupproducts.com\/collections\/hair-scalp-care.oembed","provider":"Lite it Up Products","version":"1.0","type":"link"}